BREAST CANCER ACTION’S NOT OUR PINK RIBBON CAMPAIGN AT A GLANCE
I wanted to re-post the campaign directly from the BCACTION.ORG site – it’s impressive & rare to see an organization really put it to a big brand. Guys, BCACTION.ORG is SUCH a tremendous place I’ve been recommending for over a decade now, geez i hate to count! lol They are by FAR & away the best source for the honesty, such a diverse source of information not just @ breast cancer, treatments, prevention…in any case…they are grassroots & that means it takes the passion & commitment & energy of underpaid people to make it happen. That also means they need our help! And, EVERY LITTLE BIT HELPS I SWEAR! Running my own biz i promise you, every little bit truly does matter…
So, the thought occurred to me…I wonder how many of y’all, or even me, knows just how many companies Estee Lauder owns (not that that is a bad thing at all, it’s CHANGING the great companies once they own them) & how many are actually NOT laden with carcinogenic ingredients. i often say to friends this or that brand (one of many veritably STEEPED in typical natural design & marketing esthetic), & they are surprised. Even they & many of my clients, the more educated folks out there re; all this, have no idea who really owns many brands (like those labels with the nice grandma on the label? owned by a major corporation? lol). It now occurs to me i may have a problem, but seriously, it’s usually just right there on the label, sometimes finding out that Coca Cola owns Lays it’s just a known fact, you know? I have no idea how i know that! Being in the industry though lends me some insight into who owns who & Estee Lauder owns a huge share of the entirety of the skin care market. Think about that sentence. There are other major players, of course!
Ok now for the actual BLOG! Finally right?
IT’S OCTOBER!!! IT’S TIME TO THINK ABOUT BREASTS AND BUYING A WHOLE LOT OF PINK STUFF RIGHT?? (boy this has always pissed me off…)
On the 25th anniversary of the pink ribbon, we’re not celebrating. We’re angry. Angry that a quarter of a million women are diagnosed with breast cancer each year. Angry that more than 40,000 women die each and every year. And angry that women of color and underserved communities are disproportionately burdened.
There is too little to show for 25 years of pink ribbon awareness and billions of dollars spent on pink ribbon products.
The pink ribbon is one of the most widely recognized symbols…ballooned into a multibillion-dollar industry.
This October, we’re calling out The Estée Lauder Companies…for their role in launching the first pink ribbon. Twenty-five years later, we are telling Estée Lauder it’s “Knot Our Pink Ribbon” — and we’re putting a knot in theirs.
- Send your letter to Estée Lauder and tell them that after 25 years, it’s time to stop the betrayal and be honest tha
- Empty awareness and publicity stunts are a distraction and cannot “create a breast cancer-free world”
- No amount of positive thinking will prevent women from being diagnosed with or dying from breast cancer.
- The chemicals in their products may increase the risk of breast cancer & even interfere with treatment. Tell them to clean up their products and stop pinkwashing!
So guys, i know, we are all busy…but it’s a simple note! Nothing to it! and i gotta tell ya, writing feels SO much better than typing after typing constantly! 🙂 However, you jam out a short but DIRECT and demanding letter? ALL SET! This would take all of about 10 minutes TOTAL. NOT AT ALL A BIG DEAL AND CAN YOU IMAGINE? DOING SOMETHING?! 🙂
PINK RIBBON HISTORY
DID YOU KNOW? Twenty-five years ago, there was no pink ribbon. But there was a peach one, started by grassroots activist Charlotte Haley that focused on prevention and political action. Estée Lauder’s pink ribbon began with a stolen idea—and when they turned the peach ribbon pink, they shifted the focus to marketing, awareness, and corporate gain. Pink ribbons have hijacked the movement and erased the real work and meaningful action needed to address and end the breast cancer epidemic.
BREAST CANCER AWARENESS INDUSTRY MONTH
Breast cancer has become the darling of corporate America. Companies use the pink ribbon to sell their products and boost their image with consumers as they boost their bottom line. Major multimillion-dollar cancer charities that do nothing to address the root causes of cancer often join with these companies. Meanwhile, breast cancer rates continue to rise every year. It’s why we call October “Breast Cancer Industry Month.”
Estée Lauder has built their brand around their self-proclaimed “commitment” to breast cancer. As part of their Breast Cancer Campaign, each October Estée Lauder distributes pink ribbons at cosmetic counters, sells a variety of pink ribbon products, spearheads large events to illuminate international landmarks, hosts star-laden galas, and more. None of these will “create a breast cancer-free world.”
…Positive thinking is not prevention…!!!
Estée Lauder tells women facing breast cancer to “choose happy,” “laugh often,” and “smile.”
Their website and social media platforms are filled with pink flowers and soothing tips suggesting that with the right attitude and beauty products, we can all become better, more beautiful breast cancer patients. (FROM SUKI: ARE YOU FRIGGING KIDDING ME??) Estée Lauder says “Having gratitude and a positive attitude can always help.“ But we know that no amount of positive thinking will prevent women from being diagnosed with and dying from breast cancer. It’s time to stop blaming women for their breast cancer, or telling them the “right” way to go through cancer, and instead honor the diversity of women’s lived experiences.
Estée Lauder tells us to buy their products because they care about breast cancer.(FROM SUKI: AND THIS IS WHAT HAS ALWAYS KILLED ME ABOUT THIS PINK RIBBON STUFF- THOUGH BCA SAYS MANY I HONESTLY CANNOT THINK OF A SINGLE ESTEE LAUDER OWNED BRAND THAT IS FREE FROM SYNTHETICS OR CARCINOGENS!): many of their cosmetics contain chemicals of concern such as hormone disruptors that may increase the risk of breast cancer and might even interfere with treatment. We call this pinkwashing. And it’s time for companies that care about breast cancer to stop pinkwashing.
ISN’T THERE ANYTHING GOOD TO SHOW FOR THE PINK RIBBON?
Estée Lauder is proud that in the past 25 years they have donated $70 million for global breast cancer awareness, research, and education. Some might argue that’s a lot of money, but last year’s donation was just half of 1 percent of annual earnings!
For more information, read our campaign brief by clicking below or download the PDF by clicking here.