THE NEW (FEMALE) MIDLIFE CRISIS! WHY (& HOW) IT’S HITTING GEN X WOMEN!

this is the 1ST(!) article @ this “what the heck is going on” EPIDEMIC facing every peer female I KNOW!
in the last 5-10 years we’ve begun facing an insane combination of serious physical ailments that western medicine has no clue how to TEST for much less treat…exhaustion (like can’t move my arms(!) kind of exhaustion that scares one- they might have Lyme – which doctors do  not test correctly for!!! or cancer), foggy brain, severe stress, what’s up with all the allergies & gut issues (our food system is off the charts f***ed!), & just a general rough time coping (usually after years of killing ourselves because everything must get done & tell us, who else will do it)! of course, 1st thing doc asks is, “hon, think you may be depressed?” grrrrr…i know 5 women (1 being me) who have had their time & health put at serious risk, & who knows if the further issues they now face aren’t because their doctors were LAZY! the article misses a couple “programming” issues that effect women big time like the also epidemic abuse stats (which are ALWAYS under reported), physical & psychological, women suffer – whether it’s rape, molestation, incest, or the subtleties, so hard to recognize & untangle, of daily mental abuse & the effects all this has on our self-worth, needs, ability to trust, our levels of fear & worry, as well as how much we have to overcome in adulthood if we work our butts off, not to mention, if women SHOW their power, they are bitches TODAY…god forbid we cry, we are weak. all this being judged by men, & look, I remember the 80s, women feeling like the only way was to imitate men in dress & attitude…THAT’S strength? i think we found out it is NOT.
back to this article, a great BEGINNING to figuring this out!! APPLAUSE! so…i’m re-posting it here with gratitude for starting the dialog!
does it speak to you? xo -Suki

Sometimes, I think I’m falling apart. Then, I talk to my friends. One spent a whole winter getting a babysitter for her toddler daughter in the middle of the day and then used the time to go to the movies and cry. I run into another and ask how it’s going with her kids’ father, whom, last I heard, she was fighting with. She fixes me with a blank stare. “I’d leave,” she says, “if I had more money.” A woman I used to work with tells me that she lets people believe her impressive LinkedIn profile is the truth, but that secretly she is underemployed and feels like a failure.

A friend of a friend tells me that she’s having a rough time as a single mother since her husband left her. While working three jobs and raising two kids, she decided to cheer herself up and planned a trip for her and her 11-year-old son. The night before, she started packing at 10 p.m. With some luck, she could catch a few hours of sleep before their 5 a.m. departure. She told her son to start gathering his stuff; he didn’t move. She asked again. Nothing. She told him, “If you don’t help, I’m going to smash your iPad!” He didn’t, and, as if possessed, she grabbed a metal hammer and whacked it to pieces.

I can’t help but laugh.

“Yeah, my friends think it’s a hilarious story too,” she says, “but in reality, it was dark and awful.” Her first thought as she stood over the broken glass: “I have to find a good therapist…right…now.”

For a while, I thought it was just Type A strivers, but then I started hearing the same sort of thing even from my low-key friends. When I reached out to strangers for this story, I heard the same toxic brew of fear, anxiety and anger.

Not to mention sweatiness and insomnia.

As I cooked dinner the other night, I thought about the women I had been talking to. They’re just entering, slogging through or just leaving their 40s. They belong to Generation X, born roughly during the baby bust, from 1965 to 1984, the Title IX babies who were the first women in their families to go to college. Or go away to college. Or to live on their own, launch a career, marry in their late 20s (or never) or choose to stay home with their children. They’re a Latina executive in California, a white stay-at-home mom in Virginia who grows her own organic vegetables, an African-American writer in Texas, an Indian-American corporate vice president who grew up in the suburbs of New York, and dozens more. They’re smart. They’re grateful for what they have. They’re also exhausted. Some of them are terrified. A few of them are wondering what the point is.

I called my best friend, a reporter a few years older than me who grew up in the Midwest. She has three children and lives on a quiet, leafy street in Washington, D.C., with her boyfriend. They recently adopted a dog.

“Hey,” I said, happy to have caught her on a break from her job, “do you know anyone having a midlife crisis I could talk to?”

The phone was silent for a second.

Finally, she said, “I’m trying to think of any woman I know who’s not.”

*

The complaints of well-educated, middle- and upper-middle class women are easy to dismiss as temporary, or not really a crisis, or #FirstWorldProblems. America, in the grand scheme of things, is still a rich, relatively safe country. (Syrian refugees do not have the luxury of waking up in the middle of the night worried about credit card bills.) Although many women are trying to make it on minimum-wage, split-shift jobs (and arguably don’t have so much a midlife crisis as an ongoing crisis), women overall are closing the wage gap. Men do more at home. We deal with less sexism than our mothers and grandmothers, and have far more opportunities. Insert your Reason Why We Don’t Deserve to Feel Lousy here.

Fine. Let’s agree that this particular slice of Generation X women shouldn’t feel bad. And yet, many do: Nearly 60 percent of Gen Xers describe themselves as stressed out. A 2009 analysis of General Social Survey data showed that women’s happiness “declined both absolutely and relative to men” from the early ’70s to the mid-2000s. More than one in five women are on antidepressants. An awful lot of middle-aged women are furious and overwhelmed. What we don’t talk about enough is how the deck is stacked against them feeling any other way.

*

Part of the reason we don’t know much about women’s midlife experience is that the focus has often been on men. For them, the “midlife crisis” (a term coined by psychoanalyst Elliott Jaques in a 1965 journal article) usually involves busting stuff up—marriages, mostly—but also careers, norms, reputations. We all know the drill: Panic comes on once a man starts losing his hair, and results in a frenzy to reclaim lost youth and unearth college vinyl. Recommended treatment: regular application of scantily clad younger women and brightly colored motor vehicles. In a 2014 article in The Atlantic, Jonathan Rauch described research on the “U-curve,” a social science term referencing a dip in happiness that occurs in midlife around the world, even in apes. Other research suggests that women’s happiness bottoms out around 40; men’s, around 50. (Maybe that’s another reason the female experience isn’t much discussed: By the time men start thinking about these issues, women seem unaffected, but only because they’ve already been through it.)

The good news is that happiness levels for both men and women then rise, so that by the time you’re elderly, you should be as happy as you were as a frolicsome youth. But I hate hearing about the U-curve. That U-curve isn’t necessarily a guarantee of future performance. What if ours is the first generation in history with no curve at all, just a diagonal line pointed straight to the lower right-hand corner?

Generation X has long been an outlier, after all. Wedged in between millennials and baby boomers, Gen Xers (ranging from 50 million to 65 million Americans, depending on which birth years you count, far smaller than the generations on either side) are, in the words of the Pew Research Center, “America’s neglected ‘middle child’ … a low-slung, straight-line bridge between two noisy behemoths.”

Women our age sometimes romanticize the freedom we used to have as kids in the ’70s or ’80s, but sociologist Linda Waite, PhD, director of NORC at the University of Chicago’s Center on Demography and Economics of Aging, has done extensive national surveys of middle-aged people, and she says Gen X was at a disadvantage from the start. Our parents’ choices often led to instability at home. Four in 10 Gen X children were likely to have divorced parents (the divorce rate, which peaked in 1980, recently hit a 36-year low). The effect was both financial (when your father leaves, it’s much less likely he’ll pay for college) and psychological.

“If your parents are divorced,” Waite says, “you see the world in a fundamentally different way. You see the world as unstable. That left people cautious.”

If our childhood in the late ’70s and early ’80s was a time of massive changes—the first generation of latchkey kids, high crime rates in the headlines, missing children’s pictures on milk cartons, the AIDS epidemic beginning—our transition to adulthood was equally rocky. Many of us started our job hunts in the early ’90s recession, which was followed by a “jobless recovery.” If you were born later into Generation X, you might have entered the workforce around the 1999-ish stock market peak, but the tech bubble started to burst, landing us in the 2001 recession.

What if ours is the first generation in history with no U-curve at all, just a diagonal line pointed straight to the lower right-hand corner?

When it came time for many of us to start thinking about buying a house or a car, we slammed into the Great Recession, the worst economic crisis since the Depression, which hit Generation X hardest: According to a Pew Charitable Trust report we lost almost half our wealth, compared with around a quarter for boomers. Gen X went from the most successful generation in terms of home ownership in 2004 to the least successful in 2015.

*

Is it any wonder that women our age possess a bone-deep, almost hallucinatory panic about money? It’s not an idle worry. By some estimates, we carry more debt than any other age group (about $37,000 more than the national consumer debt average). We’re some of the best-educated women in history, and yet we’re downwardly mobile; about two-thirds of us have less wealth than our parents did at the same age.

This isn’t because we spent too much on Pearl Jam CDs. The cost of a home has increased by more than 80 percent from 1970 to 2000, the last year for which data is available. (Between 2000 and 2005 and since 2013, home prices have outpaced salary growth.) In the late ’70s annual tuition for a four-year college was less than $11,000 in today’s dollars, now it’s three times that. Which helps explain why 40-somethings haven’t saved nearly enough for retirement. More than half of unmarried Gen Xers have less than $50,000 saved. When a woman takes time off to care for a sick relative—and it is usually the woman who takes time off—the potential cost in terms of lost wages and Social Security benefits averages $324,000 over her lifetime. Women not only earn less than men but also invest less—and then they live longer. That, writes investment expert Sallie Krawcheck, is “the gender gap that’s really hurting us.” Meanwhile, the safety net is vanishing; in 2040, the Social Security trust fund is due to run out—right as many of us hit retirement age.

“I call my midlife crisis Betty,” says a 43-year-old filmmaker in Brooklyn, New York. “Betty is on me about being single and broke. Not having money reaches deep into you, and it creates a vicious and pernicious situation.” In their 40s, our parents’ generation could expect to own a house and to have money saved. In our 40s, we are often still scrambling like we did at age 25, and not just in creative fields, like filmmaking. Fifty-six percent of women still live paycheck to paycheck, and, according to a 2014 study on women and their money by Prudential, Gen X women are less confident in their ability to achieve their most important financial goals than either millennials or boomers.

Even women with cash in the bank—I had to work to find some—sound concerned. “I have a million dollars in my retirement account,” says a 49-year-old New York City–based biotech executive, “and I’m still worried. Our kids are going to have to take out loans for school. Then, there are the retirement calculators on the internet. All of the information is: ‘Lady, you better save money because no one else will take charge of your financial future!’ I was incredibly frugal my whole life. I’ve been working my ass off. Since I was 10 years old, babysitting. And still I am stressed out about money.”

*

Stress about money, of course, goes hand in hand with stress about work. If you’ve never lost a job or had to prove yourself in an industry that’s changed massively in the few years you were away (and if this is you, I’m so happy for you!), then you might not realize how holding on in today’s workforce, or trying to ascend, can feel like a feat of endurance. A 2011 report by the Center for Work-Life Policy (now the Center for Talent Innovation), which described Gen X as the “wrong place, wrong time” generation, noted that “thwarted by boomers who can’t afford to retire and threatened by the prospect of leap-frogging millennials…49 percent of Gen Xers feel stalled in their careers.”Although the wage gap is now 82 cents on the dollar (as of the last annual Bureau of Labor Statistics report) and far more women these days are out-earning their husbands (29 percent of the time when both have jobs), women are still underrepresented among top earners. A report by PayScale that compared 1.4 million salary profiles found that in 2016 “men are 85 percent more likely than women to be VPs or C-Suite execs by mid-career.” That’s now, when many Gen X women are mid-career. New data from the BLS shows that women’s median weekly earnings are highest for women 35-44 and slightly less for women 45-54. Men’s earnings, not surprisingly, are higher than women’s in all age groups, including these Gen X–heavy cohorts, but it’s notable that earnings for men 45-54 are higher than men 35-44—there’s no plateau for them.

One bright light that’s often noted in our post–Great Recession world, where many industries are convulsing, is that jobs in Science, Technology, Engineering, and Math are growing. But women hold only 25 percent of STEM jobs. The result is that unlike the job-hopping millennials, many women our age feel lucky to have steady work, even if it’s not their dream job. But if there were a recipe for a midlife crisis, it could be showing up day after day for a job that’s slowly corroding your soul.

“Sometimes, I have these moments of clarity, usually during lengthy conference calls,” says Lori, 41, a contracts analyst in Charlotte, North Carolina. “This voice in my head suddenly starts shouting: What are you doing? This is pointless and boring! Why aren’t you out there doing something you love? Name one thing you love! Cheese? Okay, great. Let’s get some goats and start making cheese, and we can sell it from a truck. We’ll call it something clever. And then, I spend the rest of the conference call thinking up names for my imaginary cheese truck: Hmm, some pun on a wheel? Fromage on a Wheel?

So why doesn’t she become the Fromage on a Wheel lady?

“I have friends who have told me over the years, ‘Just quit your job and be a baker or be a cheesemaker,'” she says. “I’ve never had that option. Especially now, we have a child. You want to provide security and safety and health insurance. Those things overrule your own personal preferences. What if something really bad happens? Or if we lose a job?” She shudders.

For many women these days, a layoff means joining the gig economy. The majority of freelancers are women, and some people predict that half the workforce will be freelance by 2020. But for those who like going to an office, or having decent health insurance, or who thought their hustling days were behind them, it can feel like a demotion—and it can make a full-time position more elusive. A résumé gap is still seen as a liability, even though some 30 to 40 percent of highly qualified women take time off at some point.

Jennifer, 45, was living in Seattle with three kids, ranging from ages 4 to 15, and working part time when her breadwinner husband had what she describes as “a good old-fashioned nervous breakdown.”

“He lost his job,” Jennifer says, “and unbeknownst to me, he had siphoned off my retirement account. We talked to some financial planners, and it was so far gone, they were like, ‘Really, the only way to solve this is to do bankruptcy and foreclosure.'”

She had to look for a job after years out of the full-time workforce. And getting into the corporate world as a middle-aged woman was rougher than she had anticipated: “It’s like, ‘Well, you didn’t work, so you don’t have the credentials, but you’re not fresh out of college, so you don’t have the I’m-young-I-can-learn-quick.'”

In addition, just as Gen Xers are showing up for senior-level jobs, many are being eliminated as companies opt to flatten corporate hierarchies. The “think leader, think male” mind-set is still prevalent when filling those ever-fewer positions, according to Catalyst, an advocacy group that conducts research on women and the workplace. Catalyst reports that women hold just 5.8 percent of the CEO positions at S&P 500 companies.

The average age of CEOs is also falling, so if that’s your dream, you’re likely to see your opportunity window closing more rapidly. This trickles down: If you are in the corporate world, and everyone in management now seems to be in their 30s, and you’re in your 40s and not there yet, what do you do?

Add to that a Goldman Sachs report that says we’re in the third-longest economic expansion since 1854, and that means there will be another so-called correction (read: bust) coming soon. The idea of being unemployed as you’re approaching 50, without enough savings, may feel more terrifying than it did at, say, age 38. Maybe you’ve survived downsizing or scrambled back into the workforce, taken on more responsibilities for less money and less respect because you feel you can’t say no. Or because you need the health benefits. Or because you don’t know where else you would go. It all leads to a particularly virulent form of stuckness—being in a job you no longer like, in a career you can’t remember exactly why you chose, with skills that you don’t think will be useful anywhere else. Headlines seem only to confirm your worst suspicions: Harvard Business Review‘s “Older Women Are Being Forced Out of the Workforce,”

PBS NewsHour‘s “Why Women over 50 Can’t Find Jobs” (half of women over 50 who are unemployed are now unemployed long term), The New York Times“For Women in Midlife, Career Gains Slip Away.”

In an analysis of Gen X women’s career paths, one researcher summarized the takeaway with this slogan: “Never presume success.”

*

But back to the sweatiness and insomnia. Ours is the first generation to have gynecologists sit us down as early as our late 30s and tell us that signs like weepiness, hot flashes or irregular periods could indicate that we have begun “perimenopause,” a term no one used 20 years ago but that now is everywhere. (A transgender friend of mine jokes that he’s going to take Perry Menopause as his DJ name.)

“Women will say, ‘Why do I feel like crying,’ or ‘Why do I feel like screaming if I’m still having my periods?'” says JoAnn Pinkerton, MD, executive director of the North American Menopause Society. “But if your levels of both estrogen and progesterone have fluctuated, in any given cycle you might have too much or too little of either or both of them.” Perimenopausal women have also been found to have an increased susceptibility to depression compared to younger women. Other symptoms are no less crummy: trouble sleeping, fat starting to gather around the midsection. Stacy Tessler Lindau, MD, director of the Program in Integrative Sexual Medicine at the University of Chicago, says that some 10 to 30 percent of the 40-to-55-year-old women she sees will describe having had sexual function problems in the last year. In other words, the perimenopausal body is a Thunderdome.

“You know,” Dr. Pinkerton says, “we tell people who are grieving not to make major changes for a year. I don’t think anybody’s ever said, ‘Don’t make a major decision when you’re perimenopausal.'”

Good idea, I think. We can just take it easy until perimenopause ends.

“How long is that, anyway?” I ask Dr. Pinkerton. A year, I thought she’d say. Maybe two.

“Anywhere from a few months to 10 to 13 years,” Dr. Pinkerton says.

“Ten to 13 years?

The Study of Women’s Health Across the Nation confirms that the average white woman’s experience of perimenopause is nearly seven years; Asian women, about five years; African-American women, about 10; and Hispanic women, nine.

Menopause, defined as a full year with no period, still hits around age 51, just like it did when the last word on the subject was Gail Sheehy’s The Silent Passage. Our mothers and grandmothers weathered the same symptoms, but heading into their 40s, they tended to think menopause was something you had to worry about closer to 50.

Women today are learning they may have to reckon with these changes a decade sooner. More than one gynecologist I spoke with said that Gen X women might also be having a particularly rough go of perimenopause because:

(1) We are under a profound amount of stress, which can make symptoms worse. The cycle is vicious: Our stress makes our symptoms worse, which makes our stress worse, which makes our symptoms worse…

Wangechi Mutu, Humming © 2010. All rights reserved. Courtesy of the Artist and Gladstone Gallery.

And (2) we reject hormone replacement therapy (HRT). In 2002, alarming reports surfaced about increased risks of breast cancer, strokes and heart disease in women on HRT. After that news, many women of our generation didn’t even consider the treatment, but in June 2017, the North American Menopause Society announced that more recent research shows that hormone therapy is generally safe for women under 60. Word still isn’t completely out, though, and so women haven’t yet returned in huge numbers to doctor-administered hormone treatment. Instead, we’ve gone rogue, and that is perhaps why Goop can get away with selling us $66 jade eggs to stick up our yonis.

Jacqueline Thielen, MD, of the Women’s Health Clinic at the Mayo Clinic in Minnesota, says that life for a woman in 2017 is “just much more complicated,” and worries that overwhelmed women often turn to controversial things like subcutaneous hormone pellet therapy or pricey “vaginal rejuvenation,” which can cost several thousand dollars and involve shooting lasers into your vagina (one more thing I guarantee you our mothers did not have on their to-do lists).

“By the way,” Dr. Thielen says playfully at the end of our call, “how long do you think perimenopause lasts? Do you know?”

“Yeah,” I say. “I heard.”

*

Perimenopause can be particularly wrenching for women who wanted but haven’t had children. Certainly, a lot of Gen X women make a conscious decision not to be parents, and members of the Child-Free by Choice movement make a strong case for living life without kids: the freedom to work as much as you’d like, to travel, to live in a bad school district. Other Gen X women went ahead and had a child on their own. But plenty of women I spoke to thought they would have kids one day, and then just…didn’t. They threw themselves into a career and white-knuckled through the recessions. They married at the right time but to the wrong guy, and wound up single again, just with better appliances. They dated like Olympians for decades. They thought about sperm donors but looked at their no-maternity-leave job, their no-second-bedroom housing and their no-viable-companion love life and waited. They married just under the wire—or so they thought.

But no matter their path, suddenly it was too late.

“Having kids was the thing I wanted my whole life,” says Karen, 42, a psychotherapist in Arizona. She pauses. “I had to turn off the Facebook feature with ‘Six years ago…whatever.’ I was torturing myself with it: If only I’d done things differently then, I’d have a baby now.

“One thing that’s a little different for this generation,” says Margie Lachman, PhD, professor of psychology at Brandeis University, “is there have been some medical breakthroughs around fertility—things like storing eggs or IVF. You see movie stars having babies in their 40s.” And yet, she says, “I don’t think it eases the dread.”

It also doesn’t always solve the problem, as a few couples I know learned after several rough, expensive years (the rate of success for the most common IVF treatment for women at age 38 is 28 percent and drops to 3 percent by age 45).

One single 49-year-old woman I know explained that she’d comforted a married friend through a miscarriage. For months after, her friend felt stalked by pregnant women—wherever she looked, there they were, plump and radiant. The pain was overwhelming, but then her friend got pregnant again and had a healthy baby. “I was happy for her, truly,” the single woman said, “but sometimes I want her to imagine what it’s like to live in that world, surrounded by glowy pregnant women—but to do it forever. And to be utterly alone while doing it.”

“You’re not going to get an email from God that says you’re never going to have a partner… and it’s really hard to live in hope that is not met.”

I wanted to reassure her that someone would show up. But later that night, as I scrolled through my phone, I realized that every single man our age that I know either wants kids the old-fashioned way or doesn’t want any more kids, or doesn’t want to be tied down, or is insane. For her, and for so many others, that someone may not show up.

According to Gallup, 16 percent of Gen Xers are single or never married, compared to 10 percent of boomers and 4 percent of our grandparents’ generation. Most of these people say they still want to get married but just haven’t found the right person. Many are experiencing what psychologists call ambiguous loss.

“Ambiguous losses are a particular type of loss that lack a definition and lack closure,” says Kelly Maxwell Haer, PhD, of the Boone Center for the Family at Pepperdine University, in California. “The ambiguous loss of singleness is particularly challenging to navigate. The person could be found in five minutes. Or never. You’re not going to get an email from God that says you’re never going to have a partner. That hope lingers on, and it’s really hard to live in hope that is not met, but there’s no end. Humans don’t do uncertainty well.”

*

Other humans have a problem with certainty: specifically, the certainty that they will be married to one person until they die. Part of it is the problem we’ve all heard about—the pressures of a sandwich generation, which is turbocharged for us. Our generation’s delay in childbearing means that many of us find ourselves either struggling with fertility or raising little kids in our 40s, at the moment when we’re supposed to be leaning in. Also, some 63 percent of us have both parents alive, and they’re living longer than ever before, often needing help with chronic conditions. “The average age of a family caregiver is 49,” says AARP’s family and caregiving expert Amy Goyer, who notes that many of our aging parents are divorced, and because birthrates were low in our generation, we are less likely to have multiple siblings who can help out.

Simply raising our kids has also become more challenging. Autism spectrum disorder, dyslexia and other special-needs diagnoses have surged, which means a higher likelihood that parents of our generation will be caring for a child with an intellectual disability or developmental delay.

Even the so-called easy parenting isn’t easy. As one Gen X woman tells me, her boomer mother comes to visit and is mystified. “Why do you play with them?” her mother asks. “We never played with you.” That’s likely true. In his new book, The All-or-Nothing Marriage, Eli Finkel points to research that spouses are doing almost three times as much shared parenting as they did in 1975.

For all the increased childcare done by men, however, working women still spend an average of 1.1 hours taking physical care of small children each workday. Men? Twenty-six minutes. That doesn’t account for the invisible “mental load” that many women commiserate about: the holiday gifts and grocery lists and travel plans and all the other “little things” that are invisible but that can eat your brain.

In midlife, women often look at their husbands and see an obstacle, or a co-worker at Parenting HQ, or a distant, shadowy figure, rather than as someone they’d like to have sex with. Many women I spoke with said things like, “I do it all. What is he even here for?” Or: “I could really use his closet space.” Or they feel that he’s changed, or they’ve changed, and they lack hope that either one of them will change again in a way that will make things better. They’re not sure how to fix things. “When all your choices have led you here to this place,” one tells me, “how can you trust yourself to make a right choice now?” Some decide to divorce. (Fun fact: 69 percent of divorces are initiated by women.) Others go outside the marriage. A 2013 NORC report found that the number of women who reported having affairs rose nearly 40 percent in the prior two decades, while the number of men remained the same.

“You are literally seeing red and you want to throw your phone against the wall. So now on top of everything else, it’s also like, ‘Did you meditate?'”

One Midwestern woman in her early 40s told me that when she got a new job, she developed a powerful crush: “He was different. He was Spanish and sexy, and he noticed me.” She found herself sneaking down to the basement of her family home to have furtive conversations with him on her cell phone while her kids played upstairs—and then met him in hotels. After her affair was discovered, her couples therapist looked at her husband and literally said, “Run!” She sank into a depression and developed an eating disorder: “I ate to stanch the guilt I felt, so no man would even take a second glance at me.”

Frequently, women find quieter ways to act out, fitting breakdowns around school drop-offs and business meetings. “[Middle-aged women] are smoking in their bedrooms out the window the way they did when they were 16,” says Elizabeth Earnshaw, a marriage and family therapist in Philadelphia. They’re flirting with old boyfriends via email or compulsively shopping online. They’re driving too fast, or they’re drinking too much, or they’re popping Xanax.

And 24/7 they’re on their smartphones (which, remember, have only been around for 10 years), flooded with friends’ Instagram-tastic vacation photos and Twitter posts by frenemies bragging about promotions. They’re watching breaking news alerts of nuclear threat escalations, end-times weather catastrophes, terrifying mass violence. They’re waking up to see what else has gone wrong and wondering how to help. They’re fielding long 10 p.m. emails from bosses that end with “Thoughts?” The cumulative effect is the feeling that they will never catch up, on any level, ever.

“I just had breakfast with a friend last week who runs a very successful law firm,” says Yvette, an executive with an L.A. gaming company. “One of the things we were talking about is rage. We’re getting frustrated and overwhelmed. You are literally seeing red, and you want to throw your phone against the wall. So now, on top of everything else, it’s also like, ‘Did you meditate?'”

*

Meditation. Pilates. Hiking. A ton of research demonstrably proves how beneficial exercising regularly, quieting your mind and spending time in nature can be. Obviously, Oprah.com is a proponent of figuring out what you want in life and finding the tools that will help you get there. Taken to an extreme, though, even the most strategic and useful self-help can wind up feeling as oppressive as the problems it was meant to soothe. The flood of advice can send the message that if you’re unhappy, it’s your own fault.

“Around the turn of the millennium, the focus on discovering oneself shifted to perfecting oneself,” writes University of Ghent professor and psychoanalyst Paul Verhaeghe, PhD, in his book What About Me? (“I’m not looking for inner peace,” a friend quipped when I asked her about why she skipped the resting stage of shavasana at the end of a yoga class. “I’m looking for outer hotness.”) “Nowadays, we must all go to the gym for the latest fad,” writes Verhaeghe. “If that doesn’t work, there’s always Botox and cosmetic surgery.”

Or microdermabrasion. Or freezing off your fat.

Recently, on vacation, I was chatting with a dewy, size-0 millennial. Behind her ringleted head, I spotted my reflection in a window. When I had left the house, I had thought I looked—dare I say it—cute. Now, though, next to her fresh, unlined vibrancy, I looked haggard, puffy, frazzled. All I can say is that it was a good thing there was no facelift sign-up booth at that dinner party.

The average age for a facelift has historically been over 50. Now, with the introduction of cosmetic procedures that are less invasive and cheaper, more than 7.5 million treatments were performed last year on women ages 40 to 54. This means that if you’re not getting anything done, you could look older than not just your younger colleagues but also a lot of people your own age. Said another way: If you’re dating after divorce or a lifetime of singleness, you might find yourself on an app only to discover that 50-year-old men who still wear Star Wars T-shirts are searching for 28-year-old women. (A rep for OkCupid tells me it’s not in our heads: The older men get, the younger the women they message relative to their age.)

*

You come to this place, midlife,” writes novelist Hilary Mantel. “You don’t know how you got here, but suddenly you’re staring 50 in the face. When you turn and look back down the years, you glimpse the ghosts of other lives you might have led. All your houses are haunted by the person you might have been.”

I feel this daily. At age 41, I wake up in the middle of nearly every night. I think of all the things I really should do, or absolutely should not have done, until either I’ve cycled through my full list of regrets or it’s time to get up. I try to remind myself that there are great things about being middle-aged: Sometimes, I look back on my 20-something self and think, What a dope. After 17 years with my husband, I’m no longer as surprised or alarmed by conflict. My 11-year-old doesn’t need as much hands-on care as he did when he was a baby.

And yet…

Yesterday, my best friend called while she packed to go to Miami to cover a recent hurricane for her news organization. As I walked to pick my son up from school, I told her I had just seen another freelance gig evaporate that morning. I feel, if anything, better at my job than ever, but it seems like a regular occurrence that I don’t get something I thought I was perfect for, or a job gets delayed and delayed and then vanishes, or I’m let go from a project that seemed to be going so well.

“You were so smart to take an office job when you did,” I told her, “to get out of freelancing and find some stability.”

She laughed loudly. “Did you hear the first part of our call?” she said. “My boss is sending me to Florida to die in a hurricane.

There is no perfect solution. You find some security but are sent into a hurricane, or you have some freedom but you don’t know where the next check is coming from. You have the ambiguous loss of singleness and childlessness, or you have the unambiguous stress of marriage and parenting.

When I asked Chrystal Evans Hurst, 45, of Dallas, author of She’s Still There, if one moment summed up midlife for her, she described a recent morning when she felt unable to get out of bed. “It felt as though if I got up and did one thing,” she said, “then I was failing with all the other things. Because there was absolutely no way to get through the checklist. I had to get out of bed. But no matter what I did that day, I was going to be a failure.”

Maybe the reason Generation X is having such a particularly hard time is that we had such high hopes for ourselves. We were going to do better, be better than our parents and grandparents.

“The message Gen X women got was ‘You can have it all.’ … That came with better blueprints and also bigger expectations,” says Deborah Luepnitz, PhD, a psychotherapist in Philadelphia, a boomer and author of Schopenhauer’s Porcupines. “In midlife, what I see in my Gen X patients is total exhaustion. That’s what brings them to treatment. They feel guilty for complaining because it’s wonderful to have had choices that our mothers didn’t have, but choices don’t make life easier. Possibilities create pressure.”

Possibilities. We still have them in midlife, but they can start to seem so abstract. Yes, I could go get a doctorate, but where would I find the graduate school tuition? I could switch careers—therapist? Zamboni driver?—but at this stage of life, do I really want to start from the bottom, surrounded by 20-year-olds? If I went on an Eat, Pray, Love walkabout, who would pick up the kid from school?

Midlife is when we need to take care of everyone else while we are our most tired, to trust ourselves when we’re most filled with doubt. What makes it worse is that many of our midlife fears are well founded. We may, in fact, die alone. Our marriages may never improve. We may never get the number of kids we hoped for. We may never save enough money to make the retirement calculators stop screaming. We may never do a fraction of what we thought we would do in our career.

At 4 a.m., this is the loop in my head. Then, I remind myself (again) of how insanely lucky I am. It could be so, so much worse. And I think of what my friend who grew up in Mexico once told me: “The 30s are the adolescence of your adulthood,” she said, “and when you reach 50, it’s a restart—empieza de nuevo—a second chance.”

Tomorrow, perhaps, the rise of that U-curve will come for us at last.
Read more: http://oprah.com/new-midlife-crisis.html#ixzz4y0EfhTW7

thanks for reading folks…know your…self 🙂 & this beautiful world we need boundaries to exist in!
xo -Suki

SCARY SIDE EFFECTS OF TOPICAL ACNE MEDS …

As any sukifan knows, 60% of what goes “on” the skin goes IN the body & affects our long-term, & short-term health…do you know the side effects of the creams & lotions prescribed by a derm or doc have many if not more of the same side effects as some of       the more toxic drugs on the market (i’m talking PILLS here) – yea…sucks doesn’t it?

Why are we as a culture so late to the game in so many ways on things that seem to me to   be so…intuitively ummmm how can i put this….oh yes…simply, DUH!

xoxo

– Suki

avoiding toxins during pregnancy

LEARNED & UNCOVERED – THE TRUTH BEHIND “BEAUTY” BIZ MOTIVATES NEW CHOICES

Becoming pregnant shone a whole new light on every choice for Christine…she & I, for very different reasons, have been on a quest for good health (& yes you can have beauty when you choose health darn it!!!) & to uncover the truth behind all those empty promises of cures, “anti-aging,” the next best thing in skin care, & on & on…

Here, Christine shares her story & why she decided to ditch synthetics & toxic food, beauty & healthcare FOR GOOD! xo -Suki

 

petrochemical refinery

THE INDUSTRY HASN’T CHANGED FROM THE 20’S!

Topicals have a deep effect on the internal workings of the body – especially in babies, where you are programming early whole body wellness…This ridiculous “info” is put into the universe as gospel by well-meaning but uneducated, non-digging bloggers, or perpetuated by uneducated estheticians, dermatologists & the like.

I mean, let’s face it: most mainstream doc’s “thoughts” are placed there by their latest drug rep; estheticians, by great marketing & packaging from their latest skincare brand; derms, They rely on the prescription pad & latest fillers to make more dollars quick! everyone is a consumer, plain & simple – our docs & other pros are not at all immune, & our decades old treatment system was built in the 1920s (!) with rarely any fresh perspectives within the industry (& when they come along, whew is it hard to get folks to just think!).

Point is, like most articles, this totally misses the mark on eczema & the underlying causes of skin issues & how to treat them … so sad! no helpless infant will be saved long-term with Vaseline – & big surprise, the intuitive, easy connection here between eczema & later major side effects, “inevitable in most cases”, like asthma, etc. is just not made! not to mention how getting babies addicted early to petrochemicals preps them to need cortisone later – kinda like a sugar loaded diet prepares one for diabetes.

if people don’t head to naturopaths & other practitioners, get informed hardcore & demand better commitment to a well-rounded & current education from their doctors (who are supposed to be detectives, not pill dispensers), instead of short-term Rx fixes & BS topicals that provide no real nourishment or healing, they will create a cycle of long-term harm & more problems that must be treated – perpetuating a lifetime of both external & internal imbalances, discomfort & insecurities. boooo & grrrrrrr.

Check out the Huff Post article here: http://huff.to/2hw1P5K

& of course…know your beauty!! xo – Suki

FEAR SELLS ANYTHING…EVEN A BAD MOOD

a beautiful beach!

What’s wrong with this picture? I’m not there soaking up that sun & walking on that beach!

Ok, no seriously: “Before you even think about heading outside – even for a few moments – be certain to cover every inch of yourself with protection.” &, do not educate yourselves about what chemical blocks do to your insides, nor, to your skin, in fact do to your melanin production! Just do what we say! Proof? Ehhhh. Spin! Yeeeahhh! See we don’t say MALIGNANT melanomas when we speak, we just say skin cancer, we say melanomas. That is all…we like to confuse. Buy buy buy!

Ok, let’s try this again: “Before you head outside in the sun (um…yea…where the ozone is actually closing…WAIT? what? Later…), into the natural world, before you allow the evil, toxic sun (or is it our source of life & we’d actually be dead without it? I SO wish someone would tell me what to think here!) be absolutely certain to slather every inch with toxic chemicals that will at BEST clog your pores, create skin problems & keep you from getting any vitamin D, at WORST, cause reproductive toxicity, cancer or other long-term disease, IN-BETWEEN, we have the simple misdiagnosed fibromyalgia, chronic fatigue, restless leg even & other such random aching that if you’ve ever had a vitamin D deficiency, you know it hurts like a….!” Ok got it!

Sure sounds more than illogical, just darn stupid when you lay the stone cold truth on the table, no? So why then are we robotically, going along with the brainwashing we’ve been sold for years now on the, “dangers of the sun?” Why are we buying sun care products in droves for our drives to work? When that is usually our ONLY time “outside?” Just like, why are we feeding our children legal speed to deal with their “diseases” of ADD, OCD (just as long as they aren’t outside running around god forbid!)? Are we so out of touch with our basic intuitive skills? Our own good judgement?

We inundate ourselves with pills to treat our real pain, yet never do the necessary work to solve the real problems we have. We look to our ‘doctors’ (note I did not say healers here), who do not even THINK to check for say…allergies, vitamin deficiencies, intestinal issues (where it all begins), or other such problems before going right to the most severe symptom treatment. We are over-prescribed antibiotics (further killing our bodies’ ability to develop the tools to heal), & even in the face of dermatologists (well, the you know, “edgy, weird ones”) who are actually, finally saying yes, non-malignant melanomas are not only highly treatable, but have nothing to do with malignant melanomas (which in turn have next to nothing to do with the sun!) but more in fact, to do with genetic disposition, lifestyle factors OTHER than sunshine…& do we relate this to the BOOMING business in sunblock each year? Nope. Call me cynical, but I’m also the one running on the beach happily, knowing the belly of the beast (the skincare industry) from the inside & knowing how little western physicians know…remember, nutrition is a one semester course to become a doctor…oy!

Even I used to believe we should only be in the sun of the morning or evening, come to find out THAT isn’t true! Midday sun, actually, is the best time for the body to receive UVB rays – not the UVA rays which cause melanomas. We NEED those UVB rays…so when you do go out, & I cannot plead with you enough to have your lunches outside, right there under the sun, unblocked, screened, shaded (& see the mood lift you get from it – hey, anything that makes us feel this good without a hangover can’t be bad :)!) for 15-20 minutes for a pale gal like me, longer for deeper skin tones. See for yourself after a few months how you feel. Do a vitamin D test, not to mention a full screen for vitamins, minerals, food allergies including a test for delayed food reactions – your doc will look at you like your insane…& in that moment you’ll know it’s time to keep him/her as your primary care & find a fabulous naturopath to be your detective, like, uhhhh “House”! What doctors used to be & no longer have the time for since they have insurance companies telling them they get 7.2 minutes’ per “customer”. Naturopaths, chiropractors (the GOOD ones only), homeopaths, & it’s true of all healers, you need to get a couple recommendations, there are the good, the bad & the lame…but your first visit should be extensive & take about two hours (no I’m not kidding).

By the way, you know Lyme disease, the epidemic of late? Most doctors will not find it with the ‘standard” test. You must go to specific labs who do the extensive Lyme testing & it will cost $$. Same for thyroid disease & many others. If you do not test for 3 things you will be told you do not have a thyroid condition even if you DO. Happened to me. Happened to several people I know with Lyme, so they ended up on antibiotics & fairly unable to do anything for YEARS. They could have died. This is the curse of the American medical system, & anyone’s innate trust in it… You see, we are in charge of our health. We are not babies who fall into a doctor’s arms without dong our own research. That’s just crazy, the best Western physician will agree. Haven’t we heard enough about people accidentally dying from bad or stupid prescription mixing or misdiagnosis, or doctors not doing the research they need to. Women being told they are depressed & years later, they finally find a TUMOR?!

Folks, do some in-depth reading on this…then dump the screen. Get some sun, a hat, & have some damn fun!

How did this hatred & fear of the sun come to pass? Think of a few expressions: someone who is generally cheerful is said to have a sunny disposition. There are hundreds of happy songs about riding to the beach with the convertible top down. & really, our moods change dramatically when the days turn from stormy to sunny, from cold to warm…in a heartbeat. Again, what’s wrong with this picture: someone who enjoys tending their garden sees the petals of the flowers & the plants’ leaves literally turning toward the sunlight each day, but nonetheless never ventures outside without first laying on the highest spf they can get their hands on.

Imagine this little Q&A: How does your garden grow? Fab! What makes it grow? Plenty of sunlight, plenty of water & lots of TLC. Do you treat yourself to the same? He**, no! I drink lots of water, & well, the sun is so toxic & will make me old before my time! I avoid it at all costs! This could not make less sense, but MOST people – gardeners or not – think exactly this way.

Consider the facts: there is increasing evidence that people who use synthetic sunscreens have a much higher incidence of skin cancer than those who refrain. According to one study, fully 85% of American citizens – the most sun block-worshipping people on the planet – suffer from a vitamin D deficiency.

Sunlight is a natural disinfectant, it’s also the only real source of essential vitamin D, despite what the chemical companies, mainstream synthetic skincare companies & not remotely in-the-know dermatologists will tell you…you cannot get the same form of vitamin D from synthetic vitamins, mock natural forms, or from food, & it just don’t work that way. Nature already made the perfect form…& everyone under the sun – there’s another one of those pro-solar expressions – would benefit & lower your risk of a host of debilitating diseases including colon, breast, prostate & ovarian cancer. Further, wearing an SPF of higher than 15 contributes to skin cancer! The higher the spf, the lower the UVA protection, & it’s UVA that is linked to DNA damage, which in turn is linked to malignant melanomas (which are linked to environmental & genetic predisposition).

Some other facts – it isn’t going to age you! All this talk about how the sun is the major cause of aging is I SWEAR, as much of a lie as that ANY cream can turn back the clock! &…SO frustrating! there is absolutely no evidence that the sun causes premature aging. Now, tanning & burning the skin, THAT is cause for concern and I would NEVER recommend this. But getting a healthy dose each day of screen-free sun…that will never cause you ill health, premature or unnecessary wrinkles. Ever. All it will do is keep you happy & healthy. & it really angers me that people have been made afraid of something so key to their good health. To sell products.

I’ve been happy to see the tide finally beginning to turn on attitudes about sun block. But this is an area where I still expect to be met with great resistance, not only from the mainstream media (however I did see a piece in Oprah on the need for vitamin D so we are getting somewhere) but also from people who have been told for so long that the sun is our enemy that they actually came to believe it…which, let’s face it, is most folks.

In the spirit of my tag line “know your beauty” it’s time to truly get past the scare tactics & to the truth — the sun is just one…but, here are a couple books to check out: The Healing Sun by Richard Horbday & The UV Advantage by Dr. Michael Hollick. You can check out Mr. Horbday’s site at: www.thehealingsun.org & Dr. Hollick’s at: www.uvadvantage.org

Enjoy life &…to your good health & MOOD!

xo
– Suki

 

RESVERATROL: THE GRAPES OF YOUTH

grape_vinesred wine as a health food? well, that’s not a hard sell. we’ve been told that for years!

but in the past few years, more & more people are starting to take resveratrol supplements, wine’s key health-promoting & anti-aging compound, in highly refined pill form. I’ve been formulating with this useful cosmeceutical in my skincare products for years & now I have to explain to everyone why I was using it all along! ahead of the curve…not such a great thing, man 😉

studies have shown that resveratrol has antibacterial properties, protects cells from cancer-causing mutations & helps repair the cells of the GI tract. resveratrol has been proven to absorb topically through the skin—which, as you probably recall, is our largest organ & directly absorbs all sorts of potentially beneficial or harmful compounds.

resveratrol is also a powerful antioxidant, protecting cells against the free radicals that create pigmentation spots & wrinkles over time.

but here’s the thing—sourcing always matters. when grapes are sprayed with pesticides, they get lazy & don’t produce as much resveratrol. since resveratrol is not standardized like most supplements, & the marketing of supplements is as confusing & controversial as it is in the skincare industry, it’s difficult to know exactly how much you’re getting from a grape-derived resveratrol product.

napa_valley

this leads us to the little-known fact that most resveratrol supplements in the United States are not made from grapes, but from Japanese Knotweed. according to Dr. Keri Marshall, Medical Director of Gaia Herbs, “not only is Japanese Knotweed more abundant from a sourcing perspective, but it is naturally concentrated to about 2-3% of the total root while a source like red wine (grape skin) is naturally concentrated to only about 0.3%.”

grapes_closeup

customers are understandably upset by what they see as false or misleading claims about sourcing…& if they notice it, the concentration of their supplements, leading many to distrust the whole natural industry. & they have a right to be pissed off!

in the 2013 case of Holt v. Reserve Life Organics, LLC., plaintiff Kathleen Holt claims the company tricked consumers into paying too much for supplements that contained very little of the promised resveratrol & used mostly nonorganic Japanese knotweed instead of organic French grapes, as claimed.

Japanese knotweed is actually a resveratrol-rich & sustainable ingredient. but claiming your resveratrol comes from grapes when it doesn’t? not cool. here at suki®, we believe in transparency: our resveratrol is sourced from two kinds of non-sprayed grapes plus non-GMO, non-irradiated Japanese knotweed.

knotweed

thanks to our unique SSS actives technology, we use our resveratrol & other active ingredients in highly potent concentrations. how? because we deliver them in liposomes that penetrate safely & deeply into the derma, where these ingredients can actually create change without the VSA (Volatile Synthetic Active) irritation & inflammation caused by many synthetic actives. customers have seen the healthy-aging benefits of my resveratrol-containing products, & so can you if you check out the full line of products at sukiskincare.com.

there’s a whole world of difference between a “natural” product made to feel nice & a sophisticated scientific formula made to solve skin problems. no conventional “symptom-based” therapy will truly solve a long-term systemic problem, as those of us who have struggled with such issues know all too well L my products take the whole body into consideration, starting with the source of allergies, immune system deficiencies & systemic imbalances that cause skin problems such as acne, rosacea, eczema & more.

red_wine

resveratrol is an ingredient that helps systemically solve skin problems. & for “internal use” there’s absolutely no harm in beefing up that antioxidant base with a moderate glass or two of resveratrol-rich (organic & sulfate-free!) red wine.

so cheers to your good health (& that includes a positive attitude & some well-deserved relaxation)!

xo

—Suki

HUFFINGTON POST SERIES ENTREPRENEUR INTERVIEW WITH SUKI

this week, I’m going to share an interview that first appeared in the Huffington Post on December 9th, 2014, where I talk about all the things that inspired me to start my own skincare brand & become the person I am today. there is a link to the original embedded within 🙂

FROM THE ENTREPRENEUR SERIES: GROWING UP AND DOING BUSINESS WITH … SUKI KRAMER by Marina Chetner

(Suki Kramer’s story inspires. She’s a wealth of experience and information, and isn’t afraid to share it.

The seeds of Suki’s entrepreneurial success were planted decades ago. Teased for her troubled skin, young Suki couldn’t find a cure (and a non-toxic one at that), so she took matters into her own hands. Night after night, while juggling multiple jobs, she tested, tinkered, and toiled in her kitchen to find a solution. Given her hard work, savviness, and research, success was imminent.

Today, Suki is better known as the founder and president of suki® skincare — the woman who formulated high-potency skin products, made with 100% pure botanics and patented TLC technology™, that have been clinically proven to produce results. She is also a role model to many around the world. Know your beauty® is the core of her brand’s philosophy, and it is a message she uses to empower young women everywhere, from Bay Path University in Massachusetts to Komera in rural Rwanda.

This powerful second installment of “Growing Up and Doing Business With…” focuses on Suki Kramer.)

suki_kramer

What kind of kid were you growing up?      I was not a popular child. I was the kid in the corner, shy, with no friends, bullied and teased, who never wanted to go to school. I escaped into dance, and through the stories I made up. I struggled with obvious skin problems and extreme skin sensitivities, which only made things worse and enabled a lack of confidence. I also went through what many girls and some boys go through: trust, boundary and self-esteem issues created through, let’s say, inappropriate closeness and physicality with someone in my life who I later learned shouldn’t have done the things they did. I felt reluctant to participate fully in life, hid myself in oversized clothes, hated my body and had an eating disorder when I was a teen. It took quite some fighting and therapy to get to where I am today, but, I am certainly, if nothing else, a fighter!

What did you want to be? (profession)     A dancer.

Who were/are the major influences in your life?     My parents, and the people in school who teased me – all the things “good” and “bad” shaped the sometimes defensive, sometimes very strong, and always very sensitive person that I am.

My half-sister, who was my first guardian angel. She came from nowhere and found me when I was 7, quite literally saving my life; sending me books to help me out of the many crazy situations I was in, teaching me about psychology, self-esteem, setting healthy boundaries and helping me with my separation anxiety, helping me find a therapist when I moved away from my home to the east coast at the age of 18 (and in with her) so I could get healthy.

Another one of so many angels in my life, “G,” a man with an amazing family I met in high school, who saved me from being self-destructive and helped me realize that to do anything more than being average in life, I had to work a hundred times harder than anyone else. He taught me that I had to focus on my goals with a honed-in depth of clarity and detail, that I could never ever give up no matter how hard or silly or insane my dreams seemed to me or anyone else. He gave me strength when I wanted to slack, mostly from the age of 14 until I left my home town at 18, but he stayed my mentor for many years and is still in my life.

And to whom I owe so much, my first husband John, the sweetest, most wonderful, gentle man in the world, who helped me through the most difficult times I have gone through as an adult and truly loved me as me in my entirety, a thing I think I experienced for the first time through him.

My second husband Paul, who supported me when I had the crazy idea to start suki® skincare, without whom I never would have done it. Even though he didn’t want to, he still took the risk and went on a wild ride he had no interest in, giving me the opportunity to go through all of this, learning and growing so much. Gosh, there are so many people I can’t even begin to name them all…

Lately, I’ve been heavily influenced by my dance teacher, Gunnar, who is so unyieldingly positive and so perfect for me. He’s helped me become so much more confident, strong, positive and better about not having to be perfect all the time, pushing me in the right ways so that I have released a lot of negativity and fear I had before. It’s been such an amazing experience I am so grateful for.

Also, the people who say I’ve helped them through suki®, who have written me the most touching letters, you can’t imagine. Those letters have kept me doing my business. They are such a gift to me, the best reward for all of the struggle and an inspiration to me. They make me feel I’m doing something important with my life, and that my life has meaning. What’s more of a gift than that?

My friend Ron, who is a source of constant support and love and teaching and inspiration…I could go on and on…

Tell me about suki® skincare and why you started the brand.    
My history, struggling with skin problems and sensitivities throughout my life, inspired me in my twenties to start investing and living a more holistic lifestyle. It was then that I began creating herbal tinctures and salves and learning about traditional medicinal treatments. I had tried everything, from pharmaceuticals, to synthetics that temporarily blocked symptoms but made my sensitive skin inflamed and irritated (what I call the volatile synthetic active – VSA – response), to “gentle naturals” that at best, moisturized with no effect as naturals and pseudo-naturals often do, not being truly scientifically formulated even to this day, though sadly most say they are blending “science and nature.” I began educating myself on the true nature of skin problems and combination skin, which is all about what goes on beneath the surface – systemic imbalances like inflammation, which is huge, bacteria and oil imbalances, allergies, etc. And I realized that if you treat only symptoms, which are what the science of topical treatment is all about, you begin working a frustrating cycle that offers no real solutions for people with serious problems or sensitivities, nor any truly transformational skincare for anyone!

I started suki skincare® in my kitchen about 20 years ago but incorporated formally a bit later. I was looking to create a cure. At the time, natural products were very limited and one brand was the king but was only clean, not scientific at all, as I said, as it still is today. So I was looking to create something entirely new in the industry – 100% toxin and synthetic-free, scientifically-advanced, clinically-proven effective formulations, for myself really, knowing if I was looking for this many others likely were, too. Not knowing anything about business, marketing, design or hardcore chemistry, I sought out progressive-minded chemists to mentor me and worked with them for 2 years during my experimentation process. Most traditional chemists, in fact 98% of those I reached out to, flat out said what I was looking to achieve – formulating a pure, results oriented, advanced, high-powered cosmeticuetical wherein all the actives come from non-synthetic sources – could never be possible, much less as effective as a synthetic.

Well, as they say, necessity is the mother of invention. I was always an entrepreneur at heart, never loved working for others, always independent-minded and not just a little rebellious … And it always takes a fresh perspective to invent something new. That was definitely the case here. I persevered and became a formulator myself. I also fought my way through the early, rollercoaster, emotional years of wondering what I was doing with this and was I wasting my life, was it a crazy thing to try and do, especially with absolutely no money, etc. But I learned and performed every job myself, an undeniably beneficial experience to have gone through, but certainly not for the impatient, the weak of heart, or those who aren’t VERY determined! While working odd jobs and maintaining my freelance writing gigs, I fought my way through learning how to design, do PR and marketing, bookkeeping, sales, everything I had to (with the help of the local Small Business Association and helpful friends who knew about these things). At the time I spent a great deal of time at a place called the library! Oh, the time I would have saved today on a computer! I had a lot of failures on my way to my own proprietary formula, working with labs in creating new actives. Eventually, I launched a 4-piece line that I took around to stores and sold. Little by little, I had enough money to hire a person (still not paying myself of course!) And here we are today, global and ready to take off in a major way in 2015.

What were the most challenging aspects of going into business?      Honestly, each step along this journey has been brand new and full of challenges, fear, insecurities to meet and master, risks, sacrifices and self-doubt. On the other side of course, there is the reward of mastering fear, experiencing the kind of success I’ve had, even getting to the point where we’ve been attacked and lied about! Now THERE’S when you know you’re a success! Going into this with nothing and giving it the time it needed to really see if it was viable was incredibly hard.

Staffing is always particularly difficult when you have success and need higher levels of help in a particular industry, and in a particular area where it’s not teeming with knowledgeable, experienced staffing. Getting to the point where you can trust the people you empower will actually care about the business in any way like you do, which you can never expect of course, but being able to at the very least trust they will cover their jobs so you do not have to follow along behind…developing more of a “CEO coating,” or thick skin has been hard for me, as I am not at all like that — I’m far too honest! I’ve been on the receiving end of a lack of understanding I used to have for entrepreneurs and bosses when I was younger. But, I’ve learned how to let that stuff go more and more, and allow business to be business, and personal to be personal.

As a woman in the business world, it is true that you get underestimated and misunderstood. I mean, there’s a reason more women go create their own companies because of the lack of truly infinite growth that can occur for us in traditional business settings. You do have to learn how to not be too gregarious and not too overbearing. That comes with time and experiences and requires experimentation to find the right balance!

I am often questioned for my decisions and second-guessed; I must explain myself on an ongoing basis in a way I see men do not. I’ve tested this “theory” quite a lot … But what can you do but continue to be successful? A life well lived and all that…

Who are your mentors? And how have they helped you?      The cosmetic chemists and traditional herbalists I collaborated with to build my brand were my mentors as they believed in my vision and mentored me to become a cosmetic formulator myself. Also other women in this industry, of course, but mostly what inspires me are just people everywhere, everyday, who either continue to challenge themselves no matter what obstacles come into their lives, or people throughout history who went against the grain and created something out of nothing, bravely standing by themselves against the odds to do something they believed in. My friend’s daughter, going through cancer this past year, and her ever present glowing smile in every picture, what an inspiration…inspiration is everywhere, no?

What qualities do you most admire in people?     Honesty, individuality, positivism, guts in the face of their fear, a strong sense of silliness; sense of humor, strength of character, and being able to be openly affectionate.

What skill do you wish you possessed?     More patience, better trust of my intuition, the ability to speak in public and on camera without such fear, and more time — can I ask for that?

What has been your greatest work achievement?    
Doing this at all has been incredible. Remember I had no money and no experience when I started. I think also though, when I started I vowed I would never go against my ideals of what my products would be. I wouldn’t skimp or sacrifice on what I believed in for anything. And I would always tell the truth. I stated out loud that I knew I would be tested by greed or some other human emotion at some point, and I would just stick to my guns and know things would all work out if I just stuck to THAT one thing… And things always do work out, because of this! No matter what problems lurk behind the scenes that need correcting (and things can get rocky in a small business sometimes, they can get hard). Sometimes you, as the boss, do not have all the information you need, and that is really challenging. It has cost me accounts in fact…small accounts. But you go on. If you have your integrity, you have EVERYTHING. That has to be my proudest achievement. Even a monster company once tried to discredit my brand in an attempt to make themselves look better, which is so cheap I find, but we end up coming out clean because we always have been, and always will be, who we are and who people know us to be.

How do you find balance in your life?      Well, the honest answer is I don’t really. It’s a constant struggle for me. I do not have enough time to do the things I need and want to do, so balance is not easily achievable. I always find time for dance, and rarely do I take that out of my life. But otherwise, I’ve been on a quest for more time for friends, calm time to myself, writing and reading for fun, and the other things I do love to do. You know how it goes though, and I do what I can.

I love writing, driving long drives in the sunshine, crisp fall air, singing in my car, swimming, and cooking. I actually love going to the movies by myself. But my true love is dancing. I started finally finding time for myself again about 6 years ago, about 14 years after I started my business. Before that, I literally did nothing but work on my business from morning til morning!

I had an interest in learning ballroom dance for some time. It took about a year at least to fully commit my time to it, but, I finally did, and since, I haven’t looked back. I’m really lucky and grateful that I get to dance because it is the one time of my day I don’t think about anything else – not the stresses of my business or personal life at all and gives me so much, as they say, as much as I put in. I practice about 4-5 times a week for about 2.5 – 3 hours, after the early part of my workday, then I’ll go to my trainer to lift weights and do cardio or to yoga, so I’m at least in shape enough to compete at my level. Open in my age group is a very competitive group of high powered women, incredibly strong, some CEO’s, business owners, some with nothing to do but dance (lucky)! A tough group of women who also happen to be very good dancers, so it’s a challenge on may levels…exactly what I need…and they are all fabulous and interesting and cool!

After dance, I head back home to start my work in the evening, answering the many emails I received in the afternoon while peacefully working in my home office. This year I competed as many as 11 times and in fact as I write this, I’m on my way to compete at the Disney, Florida. I’ve focused solely on international ballroom style this year but next year I’ll begin my open American Smooth style as well, so I m going to need to be in much better shape! I’m trying to do Latin as well, but there really is only so much time, especially to commit to becoming really good. Dance, and my wonderful teacher, have helped me in so many ways as has growing through my fears, which is exactly why I decided to compete at all…

Suki_ballroom_hp

 

My next goal is to face my deathly fear of public speaking…

Where do you see yourself in 20 years?      Right now, I’m pretty much running around like crazy trying to fit everything in, making sure I don’t let anyone down and keep all my deadlines. I jump from task to task, editing, writing, proofing, marketing, sales, design, finance, etc., trying to ensure things get done. I move down the line and try to stay in the loop a lot with my various teams, to make sure we keep up with opportunities we are offered and don’t miss out on things. We are still a company in the “small” stages and I do wear a great many hats, but as a result, most days are a bit schizophrenic! But, I’m used to this type of work environment, having been a waitress for 17 years, having 3 jobs when I was in college as an adult, and then going right into creating my company, doing every job along the way. It just keeps evolving – The next steps, I hope, are less job titles for me, continued growth for suki® skincare, chasing that sense of daily centeredness, and perfect dance footwork …

COMMENT ON:

Twitter, Facebook, Pinterest, or Instagram?      I go straight for my notebook, actually, and close my computer as soon as I can on my own time. Guess that makes me officially old! But if it came down to it, Facebook I suppose.

Book or Kindle?     Book

Favorite fictional character?     Khaleesi, right now!

Best decade? Why?     70s. Because music, TV, and fashion.

Kale Chips or Potato Crisps?     Both.

Snow or sea?     SEA!!!

Coffee or tea?     Tea

Mac or PC?     PC!! Although, I have a Mac, sadly. That’s a long story!

Where is home?     Chicago, although I live in Northampton, MA. I’m a walking dichotomy.

What advice would you give to your younger self?     
Stop wasting time feeling bad and just focus on getting happy and moving forward.

Thank you Suki!