Knot Our Pink Ribbon (reposted from BCACTION.ORG)

BREAST CANCER ACTION’S NOT OUR PINK RIBBON CAMPAIGN AT A GLANCE

I wanted to re-post the campaign directly from the BCACTION.ORG site – it’s impressive & rare to see an organization really put it to a big brand. Guys, BCACTION.ORG is SUCH a tremendous place I’ve been recommending for over a decade now, geez i hate to count! lol They are by FAR & away the best source for the honesty, such a diverse source of information not just @ breast cancer, treatments, prevention…in any case…they are grassroots & that means it takes the passion & commitment & energy of underpaid people to make it happen. That also means they need our help! And, EVERY LITTLE BIT HELPS I SWEAR! Running my own biz i promise you, every little bit truly does matter…

So, the thought occurred to me…I wonder how many of y’all, or even me, knows just how many companies Estee Lauder owns (not that that is a bad thing at all, it’s CHANGING the great companies once they own them) & how many are actually NOT laden with carcinogenic ingredients. i often say to friends this or that brand (one of many veritably STEEPED in typical natural design & marketing esthetic), & they are surprised. Even they & many of my clients, the more educated folks out there re; all this, have no idea who really owns many brands (like those labels with the nice grandma on the label? owned by a major corporation? lol). It now occurs to me i may have a problem, but seriously, it’s usually just right there on the label, sometimes finding out that Coca Cola owns Lays it’s just a known fact, you know? I have no idea how i know that! Being in the industry though lends me some insight into who owns who & Estee Lauder owns a huge share of the entirety of the skin care market. Think about that sentence. There are other major players, of course!

Ok now for the actual BLOG! Finally right?

IT’S OCTOBER!!! IT’S TIME TO THINK ABOUT BREASTS AND BUYING A WHOLE LOT OF PINK STUFF RIGHT?? (boy this has always pissed me off…)

On the 25th anniversary of the pink ribbon, we’re not celebrating. We’re angry. Angry that a quarter of a million women are diagnosed with breast cancer each year. Angry that more than 40,000 women die each and every year. And angry that women of color and underserved communities are disproportionately burdened.

There is too little to show for 25 years of pink ribbon awareness and billions of dollars spent on pink ribbon products.

The pink ribbon is one of the most widely recognized symbols…ballooned into a multibillion-dollar industry.

This October, we’re calling out The Estée Lauder Companies…for their role in launching the first pink ribbon. Twenty-five years later, we are telling Estée Lauder it’s “Knot Our Pink Ribbon” — and we’re putting a knot in theirs.

TAKE ACTION: TELL ESTÉE LAUDER TO STOP THE BETRAYAL

  •      Send your letter to Estée Lauder and tell them that after 25 years, it’s time to stop the betrayal and be honest tha
  •      Empty awareness and publicity stunts are a distraction and cannot “create a breast cancer-free world”
  •      No amount of positive thinking will prevent women from being diagnosed with or dying from breast cancer.
  •      The chemicals in their products may increase the risk of breast cancer & even interfere with treatment. Tell them to      clean up their products and stop pinkwashing!

So guys, i know, we are all busy…but it’s a simple note! Nothing to it! and i gotta tell ya, writing feels SO much better than typing after typing constantly! 🙂 However, you jam out a short but DIRECT and demanding letter? ALL SET! This would take all of about 10 minutes TOTAL. NOT AT ALL A BIG DEAL AND CAN YOU IMAGINE? DOING SOMETHING?! 🙂

PINK RIBBON HISTORY

DID YOU KNOW? Twenty-five years ago, there was no pink ribbon. But there was a peach one, started by grassroots activist Charlotte Haley that focused on prevention and political action. Estée Lauder’s pink ribbon began with a stolen idea—and when they turned the peach ribbon pink, they shifted the focus to marketing, awareness, and corporate gain. Pink ribbons have hijacked the movement and erased the real work and meaningful action needed to address and end the breast cancer epidemic.

BREAST CANCER AWARENESS INDUSTRY MONTH

Breast cancer has become the darling of corporate America. Companies use the pink ribbon to sell their products and boost their image with consumers as they boost their bottom line. Major multimillion-dollar cancer charities that do nothing to address the root causes of cancer often join with these companies. Meanwhile, breast cancer rates continue to rise every year. It’s why we call October “Breast Cancer Industry Month.”

WHY ESTÉE LAUDER?

Estée Lauder has built their brand around their self-proclaimed “commitment” to breast cancer. As part of their Breast Cancer Campaign, each October Estée Lauder distributes pink ribbons at cosmetic counters, sells a variety of pink ribbon products, spearheads large events to illuminate international landmarks, hosts star-laden galas, and more. None of these will “create a breast cancer-free world.”

…Positive thinking is not prevention…!!!

Estée Lauder tells women facing breast cancer to “choose happy,” “laugh often,” and “smile.”

Their website and social media platforms are filled with pink flowers and soothing tips suggesting that with the right attitude and beauty products, we can all become better, more beautiful breast cancer patients. (FROM SUKI: ARE YOU FRIGGING KIDDING ME??) Estée Lauder says “Having gratitude and a positive attitude can always help.“ But we know that no amount of positive thinking will prevent women from being diagnosed with and dying from breast cancer. It’s time to stop blaming women for their breast cancer, or telling them the “right” way to go through cancer, and instead honor the diversity of women’s lived experiences.

End pinkwashing

Estée Lauder tells us to buy their products because they care about breast cancer.(FROM SUKI: AND THIS IS WHAT HAS ALWAYS KILLED ME ABOUT THIS PINK RIBBON STUFF- THOUGH BCA SAYS MANY I HONESTLY CANNOT THINK OF A SINGLE ESTEE LAUDER OWNED BRAND THAT IS FREE FROM SYNTHETICS OR CARCINOGENS!): many of their cosmetics contain chemicals of concern such as hormone disruptors that may increase the risk of breast cancer and might even interfere with treatment. We call this pinkwashing. And it’s time for companies that care about breast cancer to stop pinkwashing.

ISN’T THERE ANYTHING GOOD TO SHOW FOR THE PINK RIBBON?

Estée Lauder is proud that in the past 25 years they have donated $70 million for global breast cancer awareness, research, and education. Some might argue that’s a lot of money, but last year’s donation was just half of 1 percent of annual earnings!

Join us in putting a knot in Estée Lauder’s pink ribbon. 

For more information, read our campaign brief by clicking below or download the PDF by clicking here.

HIDDEN HUNGER

There are a whole lotta stereotypes about supermodels…and let’s let’s face it, most of them ironically, aren’t very attractive.

It’s easy to assume that anyone who makes a living from their looks is shallow, & we’ve seen some spectacular examples of self-consumed models entirely aware of only their, (taken quite literally) “first world problems,” which is where the term “like a spoiled brat” comes from. Babies don’t have the consciousness to know their crying can be upsetting to those around them. It’s their only way of communicating! ”Adults” should have developed communication skills beyond that of a baby. But in our culture, being obnoxious, stupid, rude, even downright psychotic makes you famous (or more famous)…no consequences (a horrific trend as well – thank you internet and all those “negotiating” style parents).

In any case, if we put the words model & hunger together, first things that come to mind are probably juice fasts and eating disorders. Sure, like most things in life it’s unfair, because all that beauty much of the time is far more than skin deep.

Take Karolína Kurková…best known as a Victoria’s Secret Angel, she is also a hardworking mom & advocate for the nearly 1 in 6 American families who can’t always put food on the table. That’s right, 1 in 6 in the “greatest country in the world,” the US of A.

And, it’s not always who you’d imagine—the loss of a job or a chronic illness can put nearly anyone in this position. I can personally attest to how, within just a few months of an accident, or any type of sustained trauma, in a time of stress, when the body / mind is already down or ill…can nearly if not entirely ruin your life over time. It can rob you of your personality, your friendships, your sense of self, your income and eventually your home even! It can happen quicker than you can imagine. When we find we are no longer reaching out to anyone and talking to them about our lives, asking for help, or talking at all, that is when things are in crisis mode and the time has passed for mild action and time to rev up to kick-ass action!

It’s great to support international charities, but sometimes we forget about the hidden hunger in our own backyards – probably because we demonize the hunger in America– making it easy to look away, to live without guilt or sense of shame or responsibility.

I hope you read more about Kurkova’s work trying to make sure ALL children in America have access to (real, nutritious, nutrient-dense) food: http://www.instyle.com/news/karolina-kurkova-charity-work-feeding-america-hunger-charities

This article was a wake-up call, because although I live in a rural area, I can easily think of a few moms’ close to home who would appreciate a homemade pie or surprise meal. How about you?

xo

—Suki

LAST MINUTE “eco” LUXURY!

last week, I posted on fair trade/sustainable/organic gifts for all ages. today, I’m featuring some items with heart, soul & responsibility that are actually cool too (!) & will make this a memorable holiday (they don’t have to know it was last minute! 🙂 & I’m thinking new years is a time of these sorts of luxury items…but today, grab your overnight gift & be a hero!

  1. Brilliant Earth Jewelry

this brand of gemstone jewelry is “beyond conflict free”, meaning it’s responsibly-sourced to help fuel economic change & growth in developing countries, often mined for their resources with only a tiny fraction of profits going to local individuals & businesses. diamonds, colored gemstones & vintage jewelry (oh my!) to cater to every style, like this elegant sapphire pendant & unique art deco ring. since the ethics of Brilliant Earth shine as bright as their jewels, you can feel good as well as gorgeous while wearing them! get on it men & women 🙂

artdecoring   sapphirependant

  1. Breville espresso maker

a trip to the coffee shop can be a comforting part of the daily routine…but sometimes, a day in the home office doesn’t have to be interrupted by the hassle & paper waste…not to mention the questionable ethics & sourcing of Starbucks & other chains (& hey, your daily routine could use a change up too!). with this espresso maker, you can make café-quality java in your own home using your own fair trade organic beans…& what better way to maximize on the antioxidant health benefits of pure, unsweetened coffee?

espresso

  1. Vitality sauna system

the toasty warmth of a sauna is the ultimate winter treat (& toxin releaser!) when living in a cold climate like New England, like I do (blah)! with its low emf emissions, reasonable water / electricity usage (less than the average shower can you believe) & wood sourcing from sustainable forests, this home sauna offers luxury without wastefulness. plus, regular sauna use has health benefits similar to exercise (this woke me up immediately…not that we should skip the gym & bask like a lizard all day, oh noooooo! but boosting the impact of our workouts with a 20 minute session sounds good – or hey, they OCCASSIONAL okay…sauna instead of the daily pounding J might be ok every once in a while! :)—or…slip inside for a few minutes to warm up your muscles for a yoga class, or your workout itself!

vitalitysauna

  1. Eco Spa Vacation

what better way to unwind from holiday stress than a week at a full service resort? this list features green spas from around the world. some locations are no surprise, like the Calistoga Ranch in Napa Valley, California and La Clairière Bio Hotel in Alsace, France, but there’s green gorgeous luxury to be had in less expected climates, too, from Alaska’s Chena Hot Springs Resort (run on geothermal energy, featuring the stunning Aurora Ice Museum) to the Lied Lodge (conservation land & Arbor Day education center plus a full-scale luxury spa) in Nebraska. they’re all Leadership in Energy and Environmental Design (LEED) certified, so the hardest part is choosing which gorgeous locale to check out first! I’m just trying to figure out what year I might be able to get away….hmmmmm…..

  1. Tesla model S

let’s face it, there’s nothing cooler than a new car. This is luxury at its finest…the ultimate dream gift & the Tesla’s a dream for the planet, too—way ahead of the curve, the first totally electric sports car, & can travel on one battery like, 2-3 hours, which means zero fossil fuel emissions…& did I mention it can do the ol’ zero to sixty in about seconds?! I’m waiting for the convertible, but yea, Tesla is way cool! (& they do have a totally plexi roof model).

tesla

I’ve gotta say, though, if I had to choose just one thing from this list…that vacation is looking pretty good (hey, it’s only been a few years since I took one! 🙂 I’m going to go fantasize with that list now).

so, hurry hurry! oh, &…what’s on your wish list to Santa this year?

xo

—Suki