FEAR SELLS ANYTHING…EVEN A BAD MOOD

a beautiful beach!

What’s wrong with this picture? I’m not there soaking up that sun & walking on that beach!

Ok, no seriously: “Before you even think about heading outside – even for a few moments – be certain to cover every inch of yourself with protection.” &, do not educate yourselves about what chemical blocks do to your insides, nor, to your skin, in fact do to your melanin production! Just do what we say! Proof? Ehhhh. Spin! Yeeeahhh! See we don’t say MALIGNANT melanomas when we speak, we just say skin cancer, we say melanomas. That is all…we like to confuse. Buy buy buy!

Ok, let’s try this again: “Before you head outside in the sun (um…yea…where the ozone is actually closing…WAIT? what? Later…), into the natural world, before you allow the evil, toxic sun (or is it our source of life & we’d actually be dead without it? I SO wish someone would tell me what to think here!) be absolutely certain to slather every inch with toxic chemicals that will at BEST clog your pores, create skin problems & keep you from getting any vitamin D, at WORST, cause reproductive toxicity, cancer or other long-term disease, IN-BETWEEN, we have the simple misdiagnosed fibromyalgia, chronic fatigue, restless leg even & other such random aching that if you’ve ever had a vitamin D deficiency, you know it hurts like a….!” Ok got it!

Sure sounds more than illogical, just darn stupid when you lay the stone cold truth on the table, no? So why then are we robotically, going along with the brainwashing we’ve been sold for years now on the, “dangers of the sun?” Why are we buying sun care products in droves for our drives to work? When that is usually our ONLY time “outside?” Just like, why are we feeding our children legal speed to deal with their “diseases” of ADD, OCD (just as long as they aren’t outside running around god forbid!)? Are we so out of touch with our basic intuitive skills? Our own good judgement?

We inundate ourselves with pills to treat our real pain, yet never do the necessary work to solve the real problems we have. We look to our ‘doctors’ (note I did not say healers here), who do not even THINK to check for say…allergies, vitamin deficiencies, intestinal issues (where it all begins), or other such problems before going right to the most severe symptom treatment. We are over-prescribed antibiotics (further killing our bodies’ ability to develop the tools to heal), & even in the face of dermatologists (well, the you know, “edgy, weird ones”) who are actually, finally saying yes, non-malignant melanomas are not only highly treatable, but have nothing to do with malignant melanomas (which in turn have next to nothing to do with the sun!) but more in fact, to do with genetic disposition, lifestyle factors OTHER than sunshine…& do we relate this to the BOOMING business in sunblock each year? Nope. Call me cynical, but I’m also the one running on the beach happily, knowing the belly of the beast (the skincare industry) from the inside & knowing how little western physicians know…remember, nutrition is a one semester course to become a doctor…oy!

Even I used to believe we should only be in the sun of the morning or evening, come to find out THAT isn’t true! Midday sun, actually, is the best time for the body to receive UVB rays – not the UVA rays which cause melanomas. We NEED those UVB rays…so when you do go out, & I cannot plead with you enough to have your lunches outside, right there under the sun, unblocked, screened, shaded (& see the mood lift you get from it – hey, anything that makes us feel this good without a hangover can’t be bad :)!) for 15-20 minutes for a pale gal like me, longer for deeper skin tones. See for yourself after a few months how you feel. Do a vitamin D test, not to mention a full screen for vitamins, minerals, food allergies including a test for delayed food reactions – your doc will look at you like your insane…& in that moment you’ll know it’s time to keep him/her as your primary care & find a fabulous naturopath to be your detective, like, uhhhh “House”! What doctors used to be & no longer have the time for since they have insurance companies telling them they get 7.2 minutes’ per “customer”. Naturopaths, chiropractors (the GOOD ones only), homeopaths, & it’s true of all healers, you need to get a couple recommendations, there are the good, the bad & the lame…but your first visit should be extensive & take about two hours (no I’m not kidding).

By the way, you know Lyme disease, the epidemic of late? Most doctors will not find it with the ‘standard” test. You must go to specific labs who do the extensive Lyme testing & it will cost $$. Same for thyroid disease & many others. If you do not test for 3 things you will be told you do not have a thyroid condition even if you DO. Happened to me. Happened to several people I know with Lyme, so they ended up on antibiotics & fairly unable to do anything for YEARS. They could have died. This is the curse of the American medical system, & anyone’s innate trust in it… You see, we are in charge of our health. We are not babies who fall into a doctor’s arms without dong our own research. That’s just crazy, the best Western physician will agree. Haven’t we heard enough about people accidentally dying from bad or stupid prescription mixing or misdiagnosis, or doctors not doing the research they need to. Women being told they are depressed & years later, they finally find a TUMOR?!

Folks, do some in-depth reading on this…then dump the screen. Get some sun, a hat, & have some damn fun!

How did this hatred & fear of the sun come to pass? Think of a few expressions: someone who is generally cheerful is said to have a sunny disposition. There are hundreds of happy songs about riding to the beach with the convertible top down. & really, our moods change dramatically when the days turn from stormy to sunny, from cold to warm…in a heartbeat. Again, what’s wrong with this picture: someone who enjoys tending their garden sees the petals of the flowers & the plants’ leaves literally turning toward the sunlight each day, but nonetheless never ventures outside without first laying on the highest spf they can get their hands on.

Imagine this little Q&A: How does your garden grow? Fab! What makes it grow? Plenty of sunlight, plenty of water & lots of TLC. Do you treat yourself to the same? He**, no! I drink lots of water, & well, the sun is so toxic & will make me old before my time! I avoid it at all costs! This could not make less sense, but MOST people – gardeners or not – think exactly this way.

Consider the facts: there is increasing evidence that people who use synthetic sunscreens have a much higher incidence of skin cancer than those who refrain. According to one study, fully 85% of American citizens – the most sun block-worshipping people on the planet – suffer from a vitamin D deficiency.

Sunlight is a natural disinfectant, it’s also the only real source of essential vitamin D, despite what the chemical companies, mainstream synthetic skincare companies & not remotely in-the-know dermatologists will tell you…you cannot get the same form of vitamin D from synthetic vitamins, mock natural forms, or from food, & it just don’t work that way. Nature already made the perfect form…& everyone under the sun – there’s another one of those pro-solar expressions – would benefit & lower your risk of a host of debilitating diseases including colon, breast, prostate & ovarian cancer. Further, wearing an SPF of higher than 15 contributes to skin cancer! The higher the spf, the lower the UVA protection, & it’s UVA that is linked to DNA damage, which in turn is linked to malignant melanomas (which are linked to environmental & genetic predisposition).

Some other facts – it isn’t going to age you! All this talk about how the sun is the major cause of aging is I SWEAR, as much of a lie as that ANY cream can turn back the clock! &…SO frustrating! there is absolutely no evidence that the sun causes premature aging. Now, tanning & burning the skin, THAT is cause for concern and I would NEVER recommend this. But getting a healthy dose each day of screen-free sun…that will never cause you ill health, premature or unnecessary wrinkles. Ever. All it will do is keep you happy & healthy. & it really angers me that people have been made afraid of something so key to their good health. To sell products.

I’ve been happy to see the tide finally beginning to turn on attitudes about sun block. But this is an area where I still expect to be met with great resistance, not only from the mainstream media (however I did see a piece in Oprah on the need for vitamin D so we are getting somewhere) but also from people who have been told for so long that the sun is our enemy that they actually came to believe it…which, let’s face it, is most folks.

In the spirit of my tag line “know your beauty” it’s time to truly get past the scare tactics & to the truth — the sun is just one…but, here are a couple books to check out: The Healing Sun by Richard Horbday & The UV Advantage by Dr. Michael Hollick. You can check out Mr. Horbday’s site at: www.thehealingsun.org & Dr. Hollick’s at: www.uvadvantage.org

Enjoy life &…to your good health & MOOD!

xo
– Suki

 

Pro-Am Spotlight: Suki Kramer – How Dance Impacts the Entrepreneurial Mind

 I recently saw an interview with a one-legged Olympic skier.

She lost her leg when she was a child, and reflected on the day her mother casually handed her a pamphlet for ski camp. It was moment that changed her self-concept forever, and helped her begin to envision a future beyond recovery and the limits of her “condition.” Her mother planted quite a seed that day– enough for her to see herself not as a, “one-legged woman” but as someone who could ski…and eventually become a champion.

Her story was an inspiring reminder to me of the power of our minds to shape our reality. When we have a clear and detailed vision of what we want, we have the ability to create anything we wish for ourselves. It’s a truth I’ve always believed, that has largely shaped where I am today. What we believe about ourselves is…the…truth…and we can change those closely held beliefs if we make the decision to do so.suki dance 2

Not that I’m not suggesting forced positivity or some daily affirmations will do the trick! I mean, who can seriously maintain a positive attitude all the time? It’s not authentic. Sometimes being justifiably pissed off can be more motivating than any mantra, and we all need a little down time here and there. Growth doesn’t happen smoothly or quickly—even when we are purposefully seeking change, we stubbornly cling to our comfortable, familiar patterns. Eventually, though, with mountains of hard work, sacrifice and risk…the seemingly impossible becomes possible. When our vision for ourselves is fluid, when we sit down and plan out, in annoyingly infinitesimal detail, exactly what we want for ourselves, it’s pretty amazing – suddenly we start getting “lucky,” guides and teachers show up to help us, our fears slowly fall away as our confidence grows…and new possibilities open up.

My life revolved around work until about 7-years ago, when I was fortunate enough to discover ballroom dancing. I quickly went from a casual student to a 14-lesson a week addict. Much like my “ideal vision” for my products and my business, I soon developed a clear image of what I wanted to look like in my favorite style, International. I had another impossible dream to chase. What I found in the studio was a place where I could shut everything else out, and where I always left in a good mood.

As I’ve improved under the direction of my amazing teacher and incredible coaches, my body is starting to feel like it can do the things I’m asking of it…suddenly, the process of learning has gone from frustrating to interesting. In my business, I’m always experiencing new things: chemistry knowledge was first, then came the far more challenging 20-year task of learning to run a business. Learning American Smooth is showing me again, that I need to have a vision for myself as a dancer that is different, this time, “emotional,” rather than purely technical…a big challenge for me. This process of learning offers so many opportunities to discover and overcome mental and emotional blocks, which is why I often say learning to dance is better than therapy! It has given me the courage to put myself out there, even if that means I could potentially embarrass myself in front of an audience or a judge or just the mirror! Of course, that’s what it was like starting my business, but this often feelsriskier because it’s so personal.

The risk, though is part of what is great about this process. There will always be new ways to improve and old ways to discard. Working through pain, fear, frustration, and lack of control, and actually reaching the goals that can temporarily feel very far away is produces authentic confidence. But, a successful entrepreneur, like a dancer, can’t be flighty. The commitment is the important thing.

My remarkable teacher helps me grow in ways I could have never imagined. He creates a world for me to experience the successes that create confidence, that in turn create more successes. I’ve also benefited from the knowledge of the very best coaches who have further accelerated my education and skills, and unlocked the many puzzles I’ve struggled with. Starting my company, I had to learn through trial and error, often on my own, how to survive in a very competitive world. The pro-am relationship is a fantastic advantage that ensures we aren’t devastated from a “failure” or a fall. They are there to give us a pep talk or talking down, if necessary. I mean, they actually make us look good…pro-am is a sweet deal, no?

suki dance 3In a way, a great teacher is almost like a great parent! I recently had an “aha” moment in dance that helped me realize I needed to see myself as a leader in business. You would assume I’d have nailed that after almost 20-years, right? But not so…I’ve struggled with the concept all along. Again, I had to change my self-concept since I’d only ever seen myself as a, “worker,” rather than a, “mentor.” So I started to visualize what a leader in my own company might look like. Sure I owned the business, but that is different than seeing myself as a leader who needed to perform at work much like at a competition. I also realized how lucky I was to have built a brand with principles other people believed in and wanted to be a part of.When I started my business, I seemed insane by any “normal” standards (and believe me, my friends and family told me so!). I should never have made it past year one! In my “early days” starting suki® skincare, I was a freelance writer and waitress with no experience running a business. I had no start-up capital and little understanding of the chemistry necessary to formulate my ideal product – 100% pure and truly effective for hardcore skin problems. What I did know was that for people like me, who struggled with a lifetime of severe skin issues, who couldn’t tolerate chemicals, and didn’t find any relief in “naturals” or pharmaceuticals, there was nothing that really worked. If I could figure out how to create solutions that were both strong and safe, so many people who knew the pain and stigma of severe skin problems, like me, would benefit. And, being fiercely independent, the idea of committing my life to someone else’s vision, including taking on a business partner to influence my ideals, didn’t match who I am.

So, with no resources or experience, and armed with no more than my ideas, I set out to build a business, and I learned, step by little step…and by investing a whole lot of “sweat equity.” I sought out mentors to help me learn things like how to write business plans, run projections, build a website, and market my products. I read books on how to solicit magazines for exposure. Heck, back then I didn’t even know what the term “branding” meant, much less doing the actual branding! I recall when I first presented my ideas to chemists for help, so many turned me away because they said what I was setting out to do was going to be impossible. But, I continued until I finally found two mentors in the industry who would go on to generously answer all my questions and teach me the principles of formulation science, as I discovered innovativeingredients and new technologies. After 2-years of experimentation in my kitchen, my “impossible idea” became a brand new way of looking at and treating skin problems. At that point, I got in my car and started selling my very badly self-designed and bottled, but fabulous formula around town, then nationally, then globally…

The reason I was able to succeed, despite my total lack of experience at the time, was that vision I had for myself and for my product. I wanted to help people, including myself, feel and look better. But I also knew there had to be a way to develop something better than what was on the market. Sure, I could have seen my daily experiments as failures, but I chose the word, “experimentation.” I took notes, and every day I would ask my chemist questions, do research…throw away my “experiments,” get up and do it again…for 2 years…while I learned the “other things” I needed to know until I had what I was looking for. I also studied with a very generous designer who schooled me on all things marketing. suki dance 4I never forget my business has afforded my the opportunity to dance, which I’m so grateful for…

At the end of the day, when I leave my office and go to dance practice, I’m happy, I’m present – and I don’t have to remind myself to breathe…and that’s more than enough…well…now that I think about it, there are a few competitions I really would love to win (or as my teacher would say, we have to get to the finals first, lol)…yes, I think I’m just going to settle on the totally unrealistic vision of myself on that top step…

THE POWER OF PERSISTENCE

from time to time I’ll share “inspirational notes” that may seem trite in this age of irony, but they’ve obviously helped me out. I received this one from a gentleman I met on a flight, & I’m grateful to him for his time & wisdom…& for this great daily motivational tool he was so kind to send me, some of which I’ll pay forward to you!

I’ve always believed we can truly do anything we set our minds to—given the necessary time, hard, very hard work, sacrifice & totally idealistic goals.

persistence

it has, at times, been hard for me to maintain this sense of determination—especially when I’m surrounded by people who have come into my life now that my business is successful & think somehow it all appeared poof! as if by accident or magic…hiiii-larious…persistence people! (& intelligence, luck, help, intuition, tenacity, hmmm I could go on & on…) but in this case:

Persistence

the successful way forward is to persist. persist, and you

can turn around the most difficult situation.

persist, and you learn. persist, and you become more

skilled, better connected & vastly more effective.

persist, & you will master the difficult, complicated

tasks that now frustrate you. persist, and you gain not only

skill but also understanding.

persistence is not always easy, yet it is always available

to you. persistence is not always pleasant or comfortable,

yet it always makes you stronger.

persist, and you will find the way to get where you most

want to go. persist, and nothing is out of your reach.

~Ralph Marston

perseverence

I’ve been taking ballroom dance for about 7 years now, competing for about 6, & Marston’s poem reminds me of every day, week, month & year we must as my teacher would say. chip away when we feel we’ve plateaued. chip away when we are frustrated with our lack of progress, chip away when we are skating along & feel we’ve done nothing to get where we are. chip away when we are feeling good & just want to dance, not work! we continue to get better, in teeny tiny increments & sometimes if we are lucky, in a big growth spurt, & it only happens with hard work & for sure…persistence.

ballroom1

I’d love to hear from you guys—what have you accomplished that called for more than “what is required” & how many of you have continued on & on, beyond what you felt you were capable of? beyond self-doubt, frustration, fear & when you persevered, what happened?

xo

—Suki